As we venture into 2024, it’s time for us all to take stock of our New Year’s Resolutions and make sure we commit to them – and the same goes for brands.
Recent reports on the state of the environment has mobilised companies to do more in the fight to preserve our planet, so wouldn’t it be nice if big brand names led the way in making the transformative shift from plastic to paper packaging?
Some have already started leading by example. In the second week of January ’24, Sainsbury’s announced it would roll out cardboard punnets for all mushrooms across its stores, while Pringles dumped the steel base of its iconic tube package in favour of a paper-based one (although it will continue to have a plastic cap), as part of an exclusive partnership with Tesco.
The foremost advantage of opting for paper packaging lies in its significantly lower environmental impact compared to plastic. Paper is renewable, recyclable, biodegradable, and sourced from sustainably managed forests. This ensures that brands can contribute to a circular economy, where resources are used responsibly and waste is kept to a minimum.
Speaking of waste, it’s time we acknowledged to what extent plastic pollution has become a concerning issue impacting ecosystems and marine life, as evidenced in a growing number of videos on social media. By pivoting towards paper packaging, brands can play a crucial role in reducing plastic waste. This choice not only aligns with consumer values but also demonstrates a commitment to preserving the planet for future generations.
It’s also worth noting that consumers are increasingly gravitating towards more environmentally conscious brands. As a result, making the switch to paper packaging is not just a business decision – it’s a statement about a brand’s commitment to sustainability, and one that can significantly enhance customer loyalty.
So what are the industries that are already leading the way in making the shift to paper packaging?
FMCG
FMCG brands, known for their high-volume production and quick turnover, are able to impact the environment through packaging choices. Switching to paper packaging offers an excellent opportunity for these brands to align with sustainability goals.
One example is Mars Wrigley, which last year trialled paper-based packaging for its Mars bars in the UK, as part of a $1bn investment. Other brands that have converted their packaging to more sustainable alternatives include KitKat, Quality Street and Ferrero Rocher.
Another brand that’s demonstrating a strong commitment towards more sustainable packaging is Fairy Liquid. The ECOCLIC® cardboard packaging on Fairy’s washing pods, which replace the old plastic boxes, is made with 70% recycled fibres and is fully recyclable at end of life.
Whether it’s chocolate wrappers or dishwasher detergent boxes, paper’s versatility makes it a suitable choice of packaging in a number of FMCG sectors.
Fast-food
The fast-food industry, with its massive global reach, has also been embracing the shift to paper packaging – most notably McDonald’s, which discontinued its plastic straws in favour of paper ones a few years back.
Takeout cups and containers made from paper provide a more sustainable alternative to their plastic counterparts. With the government imposing a ban on single-use plastics across England in October ‘23, more fast-food chains and independent takeaways are now committing to reduce single-use plastics, showcasing the potential to drive positive change in what has traditionally been an industry dominated by plastic.
e-Commerce
With e-commerce booming over the past decade and peaking during the pandemic, packaging waste has become a particular concern for e-retailers.
From cardboard boxes to protective packaging, the e-commerce industry can make a substantial difference by introducing more paper-based packaging solutions. Notable examples include using paper envelopes instead of plastic mailers, or incorporating paper-based cushioning materials, such as void fill packaging.
And for those concerned about excess waste when it comes to e-Commerce packaging, rest assured that all paper and cardboard can be easily recycled.
Thinking beyond the box
The decision of individual brands to switch to paper packaging will create a ripple effect throughout the supply chain.
Paper manufacturers, packaging suppliers, and logistics companies are adapting to meet the growing demand for sustainable alternatives. This not only fosters innovation in the paper industry but also encourages a collective commitment towards environmentally responsible business practices.
In the pursuit of a more sustainable future, the shift from plastic to paper packaging is a crucial step that businesses across various industries are taking. Whether it’s FMCG brands, fast-food chains, or e-commerce giants, the benefits extend beyond ecological impact to include positive brand perception and consumer loyalty.
As consumers increasingly prioritise sustainability in their purchasing decisions, brands that embrace this shift will contribute to a healthier planet while also positioning themselves as leaders of change.